Servitization Consulting

Servitization is an essential evolution that any product-based organisation will need to go through in order to offer Total Client Solutions. Building an independant, profitable services business to complement an existing product business is a good model for long term sustainability and profitability.

The Servitizer Consultancy offering in this area brings expertise on a wide variety of topics which are relevant to any business going through such a transition. These include :-

  • Services Portfolio & Competitive Analysis
  • Portfolio Development Strategy & Investment Roadmap
  • Organisational Development ( People, Process, enabling tools )
  • Go to Market Strategy & Tactics
  • Definition of Value Proposition & Bundling Strategy
  • Services Account Planning
  • Services Solution Selling
  • Services Pricing and the Bid & Quote process
  • Services Delivery Engine - Resource Planning & Strategy
  • P&L based Services Project Management

Servitizer staff are experienced in all aspects of developing and running a services business and can bring this expertise to work in any organisation. Servitizer expertise can be made available to clients in a face to face forum or can be accessible online through the Servitization platform.

SaaS Consulting

Our SaaS consulting practice offers industry leading expertise and advice to our clients for the complete SaaS life-cycle. Whether you are an existing software business looking to migrate your products to a SaaS model, or a new company looking to build a business around SaaS delivered applications, we provide advice and assistance in the following key areas:

  • The SaaS Business Model
  • SaaS Customer & Market Research
  • SaaS Application Development
  • SaaS Application Migration
  • SaaS Infrastructure & Hosting

In addition to our SaaS consulting services we also offer our SaaS Innovation Workshop that is designed to provide company executives with all the knowledge and information they need to quickly assess their companies SaaS potential. The workshop is aimed at existing software companies who offer traditional on-premise software products. For further information on our SaaS Innovation Workshop please click here.

Solution Innovation

In an age where the term Solution can mean much more than ever before, for hi-tech companies in particular, it is possible that their product solution may, in fact, only be a bit-part of the real solution in the eyes of the customer. This implies that the customer solution could comprise of various product offerings integrated together. For the customer to choose the right solution and the right component products is one challenge, while the challenge facing any of the individual product suppliers is how to move up the value chain and offer the customer a broader solution offering than simply their own product(s).

Servitization as a concept can drive this type of solution innovation. One of the principles of services is to initially focus on the customer problem to be solved, designing the right solution and then choosing the elements to deliver it. Companies who can look beyond their own product and towards what the customer perceives as the solution will have a competitive advantage going forward and services will be a key element if they are to be successful.

Perhaps the best way to illustrate the real potential of a services business within a hi-tech company is to consider the product offering in isolation and then consider some questions like :-

  • Is this product going to provide the customer with the total solution on it's own ?
  • Are there other products which need to be included in the solution ?
  • How will they all be integrated together ?
  • Who will do this integration work ?


The diagram below illustrates just how much of a gap could really exist between the product offering of a hi-tech company and the solution as seen through the eyes of the customer.For product-oriented companies such a gap represents potential for growth and expansion of business opportunities.

 

 

Servitizer staff have many years of expertise in hi-tech solutions innovation and have experienced many of the pitfalls associated with building multi-technology solutions from different vendors. From solution architecture & design, through to post-deployment value added services,  Servitizer staff have expertise which can help your business.