Blog Blastoff

We have been talking about launching our blog here at Servitizer for some time now but for various reasons it has been postponed, until now. One of the reasons we have hesitated is that from my own personal experience I know that while it quite easy to create a blog its much easier to then neglect or even abandon it (like a gym membership). So to ensure this doesn’t happen, we have implemented medieval-like punative measures for team members who do not post and contribute to it. Lets see how it goes.

Anyway, on a more useful note here is what we will actually talk about – servitization and related topics such as solution innovation, business transformation and customer behavior modeling. The basic concepts are well documented elsewhere (including on our site here) but in summary the term servitization describes the process of adding value to a product and a product organisation through the development and integration of services. We also broaden the classic definition somewhat by applying the term to services and service organisations too. This may sound counter intuitive but it reflects the nature of todays service industry which in many cases has created ‘products’ out of services and so can also benefit greatly from a structured programme of servitization.

Until the next time…