Servitizer Launches SaaS Consultancy Practice

PRESS RELEASE – Dublin, Ireland, August 4th 2009:

Servitizer, an Irish based company that helps businesses build and develop a services portfolio around their product portfolio, a process known as servitization, has launched a dedicated Software-as-a-Service (SaaS) consulting practice. The SaaS consulting group will help software companies assess, prepare and migrate to a SaaS model – a significant trend in the software industry.

Servitizer CTO, Steve Plunkett, who leads the SaaS practice said “The software industry is going through a period of disruptive change. Technology enablers including cloud computing and rich web client capabilities, combined with new commercial models built around internet economics have created a likely tipping point towards web delivered applications and the Software-as-a-Service model. Independent Software Vendors of all sizes need to assess these developments and position themselves for success in a very different future. But getting there is not necessarily easy or straight forward. It changes almost everything – the relationship and responsibilities of the client and vendor, the client base and market size, the underlying technology, the fundamental business model, the structure and skillset of the vendor organisation and the entire partnership ecosystem that surrounds them. Any software business considering moving towards a SaaS model, as they should, must fully understand all of the implications this involves. Servitizer has the expertise and the methodologies necessary to smooth this transition and avoid the many pitfalls such a disruptive change can present.”

The company has also launched the SaaS Accelerator Workshop, a one day condensed training session aimed at software company executives, to help them quickly understand all aspects of a SaaS model and how to position their own company for success.

John Flynn, Serviter CEO, said “Servitizer was established to help product based companies develop and innovate using services. This trend from a product orientation to a product/service one is called servitization. The level of servitization that companies and industries are undergoing varies but the movement within the software product industry from a perpetual license model to a SaaS one is probably the most profound. In order for any software business to make an informed, timely, decision about whether, how and to what degree they should embrace a SaaS model they need to take on a new knowledge base and apply it to their own specific situation. With this in mind we have created our SaaS Accelerator Workshop. This workshop condenses all of the important information and knowledge that business leaders need to quickly assess and plan their own SaaS strategic direction. The workshop touches on every key area of the SaaS model from the business models, customer and market changes, technology requirements and implications, organizational development, partnerships, migration strategies and immediate next steps to consider. The target audience is business leaders (preferably the leadership team) from the CEO to CTO, CFO, COO, CMO, Sales directors and others who make important decisions on behalf of the business.”

For more information on Servitizer and its SaaS offering, visit http://servitizer.com

ENDS