Major increase in the level of discussion on services

It is great to see the level  of increase in discussion/debate around services in recent times. Clearly this is fast becoming a major area of potential growth for companies, especially those who haven’t previously exploited their full services potential or who need to differentiate themselves in their specific markets.  Services Innovation, Services Transformation or Servitization are the terms most commonly used to capture this activity and there is one common denominator here  –   companies are now learning that the closer they move towards solving their customer’s real problems the more they are likely to depend on services to achieve this.  This can only be a good thing in general both for the service provider and for the end customer.  Stay tuned to this blog for regular conversations, debates and news on services and how they can stimulate business growth  -   and more compelling solutions for the customer.